Sales Spotlight

Iterable’s APAC General Manager. His perspective on sales is direct, practical and built for teams that want to move with intention.

What Dave believes matters:

• Strategy

  Prioritise by deciding what not to pursue. Move fast, and remember you often need far less data than you expect.
• Master the basics

  The Monday to Friday boring basics compound when you commit to consistency.
• Trade on trust
  Losing a deal with honesty still builds long term credibility.
• Hire for will over skill
  Attitude, ownership, and drive outperform experience, especially in scale ups.
• Operationalise your values

  Apply them not only to your team but across every client and prospect interaction.

Dave’s pointers are an important reminder that modern sales is built on clarity, discipline and genuine human intent, insights worth adding to your sales playbook.

Want more insights from leading sales professionals?
Explore the rest of our Sales Spotlight series for strategies shaping modern
sales teams.