Case Studies
Real revenue stories built through execution
See how our clients went from market uncertainty to full ramp-up sales leveraging B2BBD services.
“Working with an effective local GTM partner has made our market entry more efficient. What started as a proof-of-concept is now one of our key strategic partnerships.”
Sam Gilding
Vypr International CRO
The Challenge
Vypr has entered ANZ with market-leading research technology and strong global proof points.
Penetrating senior buyers required more than capability. It demanded local presence, consistent follow-up, and credibility with local decision-makers.
The B2BBD Approach
- Dedicated SDR driving targeted outreach and qualification
- Marketing support to sharpen local messaging and LinkedIn campaigns
- Senior sales leadership to run discovery, progress deals, and engage partners
- Weekly sales performance reporting and meetings
Business Impact
- 50+ qualified meetings across ANZ
- Direct senior buyer access
- Active pipeline creation
- Model and pricing validated
Strategic Impact
ANZ transitioned from market entry to market confidence.
Now a proven growth region supported by repeatable sales execution and partner momentum.
Why It Worked
Local networks. Senior buyer focus. Integrated team. Disciplined execution.
“B2BBD have given us a shot in the arm in Australia, by generating new, exceptional quality leads and setting up great meetings with some of Australia’s biggest businesses. We now have a bursting pipeline and lots of new engaged potential clients excited to work with us.”
Sam Phillips
ANZ Country Manager
The Challenge
Ligentia had global credibility, proven technology, and deep operational capability.
The key challenge was execution. This included engaging senior leaders, maintaining pipeline quality, managing long sales cycles, and scaling without burdening internal teams.
The B2BBD Approach
- Embedded GTM motion covering lead generation, outbound, and pipeline management.
- Multidisciplinary team providing marketing, SDR, and email execution support.
- Fractional sales leadership to drive senior-level virtual and face-to-face engagement.
- Weekly stakeholder alignment on market insights and activity feedback.
Business Impact
- 135% of meeting targets delivered
- Senior decision-makers reached via B2BBD’s network
- Market, pricing & use cases validated
- Partner conversations scaled globally
Strategic Impact
Performance significantly exceeded initial expectations, successfully validating the market opportunity for localized enterprise expansion.
Why It Worked
Senior buyer access. Scaled partner conversations. Deep market validation. Disciplined daily execution.
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